Howard Orloff Imports

Solution Implementation

Content Strategy

• Implemented 5x weekly content creation schedule
• Developed brand-specific content for Range Rover, Jaguar, and Volvo
• Created engaging content for pre-owned vehicle inventory
• Established consistent posting schedule across platforms

‍

TikTok Focus

• Created viral-optimized automotive content
• Implemented trending sound and hashtag strategy
• Produced behind-the-scenes dealership content
• Showcased vehicle features and capabilities

‍

Results

The social media transformation yielded exceptional results:

• TikTok profile views increased from 1,000 to 980,000
• Generated 20+ pieces of content exceeding 30,000 views each
• Significantly improved engagement across all platforms
• Enhanced brand visibility in the luxury automotive market

‍

Challenges

• Limited social media engagement and reach
• Inconsistent content creation and posting schedule
• Under-utilized TikTok platform with only 1,000 views
• Need for comprehensive coverage across multiple vehicle brands

‍